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Laura M. Nozicka, MBA
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Market Research Moderator | Workshop Facilitator | Speaker | Podcast Host
Connect today and let’s bring your boldest ideas to life.
Because in today’s landscape, standing still is falling behind.
Chicago-based | Available for national and virtual engagements
Facilitating Innovation with Unique Approaches
​As a Certified Facilitator in the LEGO® SERIOUS PLAY® (LSP) method, I bring a dynamic, hands-on approach to innovation, team alignment, and ideation sessions. LSP goes beyond traditional meetings by transforming abstract thinking into tangible models using LEGO® bricks (you know, the ones you played with as a kid!) sparking deeper conversations, creative breakthroughs, and inclusive collaboration. It’s not just playful. It’s a powerful methodology rooted in neuroscience and proven to drive clarity, engagement, and shared understanding.
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In addition to LSP, I am trained through Burke Institute in Cincinnati, OH for focus group and research facilitation as well as the renowned Creative Problem Solving Institute (CPSI), equipping me with a versatile toolkit of facilitation frameworks grounded in decades of research on how individuals and teams solve complex challenges. By blending these methodologies, I create high-energy, purpose-driven experiences that not only keep your team actively engaged but also deliver measurable outcomes from unlocking innovative solutions to aligning cross-functional strategies.
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Whether you're launching a new initiative, navigating change, or seeking bold ideas, my facilitation helps your team think differently, act collaboratively, and move forward with confidence.​
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What is LEGO® SERIOUS PLAY®?
Transform passive meetings into active, hands-on collaboration with LEGO® SERIOUS PLAY® (LSP).
Using those colorful bricks you played with as a kid, this facilitated method enhances team engagement, creativity, and strategic problem-solving by turning ideas into tangible models.
Rooted in research from business, psychology, and learning sciences, LSP helps teams brainstorm, develop strategies, develop teams and drive faster implementation through deeper insights and participation.​
Big Idea Tango helps your organization hear what really matters and act on it!
Your team needs better conversations...Let's Build Them!
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A Passion for Elevating the Healthcare Experience
Advocate for the Unseen, Unheard, and Undiagnosed
My background working within some of the largest healthcare systems in the Chicago area where I collaborated closely with physicians, clinical leaders, C-suite executives, and patients combined with my own personal and family healthcare journeys, has shaped a passionate commitment to improving the patient and provider experience from every angle.
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I am moving the dial for this mission through moderating market research, podcasting and co-creation facillitation for pharma, device, product prototypes and health and wellness-focused companies. My expertise has expanded into consulting with hospitals and health systems to lead strategic workshops, facilitate uncovering gaps in the patient experience, activate dormant research insights, and moderate patient advisory boards and focus groups, all designed to spark cultural transformation and bring the human experience back to the center of healthcare.
With a rare blend of moderator expertise, storytelling acumen as host of The Desperate for a Diagnosis Podcast, and lived insight, I bring a 360-degree perspective to every engagement, bridging the gap between insights, empathy, strategy and story. Most recently, I began speaking on the topic of how patients continue to feel unheard and the result is that many are unhealed. We continue to be in a trust "recession." Trust in healthcare continues to erode as physicians' time is more constrained and more often all clinicians are experiencing burnout as they work against a complex, strapped system.
A Flavorful Portfolio of Consumer Expertise
I bring a vibrant "scoop" of experience across a wide range of consumer categories.
I personally have worked in restaurant, hotel, beauty (I even owned a custom airbrush spray tan business) and women's wellness categories. From hospitality and healthcare to pet care, food products, beauty, and home improvement, I’ve explored the nuanced needs and desires of today’s consumers. My work spans everything from CBD-infused wellness products and vein treatments to ice cream novelties and luxury hotel experiences.
I’ve led immersive methodologies including in-home ethnographies, focus groups, and in-depth interviews helping brands uncover fresh insights and drive category growth. Whether it's employee wellness or wine and spirits, my research uncovers the human story behind.
